Hurix Digital Delivers Multilingual Sales Training Simulations for Global Food & Beverage Leader

Mumbai, Maharashtra, India – A major food and beverage company serving customers in over 200 countries rolled out a new sales tracking system to thousands of field representatives. But the catch was that they couldn’t bring everyone together for training. That’s where Hurix Digital stepped in, creating interactive simulations complete with Arabic translations that let sales teams learn the new system from anywhere.

The whole project kicked off when this F&B giant realized it had a problem. They’d built this sophisticated system for tracking sales, but their sales force scattered across the globe needed to learn how to use it. Then pandemic restrictions hit, making classroom training impossible. They needed something different.

“This company came to us with a real headache,” explained Snehnath Neendoor, Senior Vice President of Business Development at Hurix Digital. “Picture thousands of sales reps who need to master a brand-new system, but you can’t get them in the same room. We built these micro-simulations where they could actually click through the system interface. First, they watch how it’s done. Then they try it themselves. Finally, they prove they’ve got it. Simple as that, and they control the pace.”

Here’s what made it work: bite-sized modules that sales reps could squeeze in between customer meetings. Each simulation mirrored the actual system interface exactly. Audio guides walked them through every click and entry. Perfect for learning on the go, even with background noise from a busy café or airport lounge. Hurix Digital’s team shadowed the client’s sales experts, understanding every process that mattered. They built scenarios sales reps actually face, like logging customer visits, checking inventory, and pulling reports for meetings. Real situations, real practice.

Hurix Digital’s team made this simulation project work through constant collaboration. Every week brought review sessions. Early modules went to test groups whose feedback shaped what came next. The main payoff was that the entire global sales force got trained on schedule. Different regions rolled it out when ready. The numbers told the story: high completion rates, strong test scores, and sales reps going back to refresh their knowledge when needed.

Want to see how simulation-based training could work for your sales team? Check out Hurix Digital’s Learning Simulations solutions. Ready to talk specifics? Schedule a call now!

About Hurix Digital

Hurix Digital is transforming how digital content is experienced globally. With 25+ years of experience as an innovator of digital publishing technology, Hurix Digital powers business agility for leading publishers and corporate organizations globally with our mobility and digital content solutions. More than 10 million users across 25+ countries in 20+ languages experience Hurix Digital every day.

Hurix Digital works with customers worldwide to design & develop digital learning & content solutions for the 21st-century learner. An end-to-end digital content solution provider, they create, publish, and distribute engaging digital content across traditional and newer mobile platforms, formats, and devices. They offer a wide range of eLearning services and technology solutions, making them the ideal destination from design to delivery of digital content.