Associate Director – Outbound Lead Generation

Location: Pune – Hybrid (In-office every Wednesday)

Working Hours: 12:00 PM – 9:00 PM IST

About the Role: We are seeking an experienced and results-driven Associate Director – Outbound Lead Generation to lead outbound prospecting and accelerate pipeline growth across the US market. This is a strategic, hands-on leadership role focused on building a strong outbound engine, engaging senior decision-makers, generating qualified sales opportunities, and driving pipeline contribution across enterprise and mid-market accounts. The ideal candidate will bring extensive experience in B2B technology sales development and outbound lead generation, with the ability to define prospecting strategies, identify high-value accounts, optimise outreach performance, and build scalable lead-generation processes. The role requires strong leadership, analytical thinking, and collaboration with Sales, Pre-Sales and Solutions teams to support business growth across Technology, Commerce, Manufacturing and Healthcare sectors.

Key Responsibilities: 1. Outbound Prospecting & Lead Generation ● Identify and engage CIOs, CTOs, COOs, CMOs, Vice Presidents, Directors, and other C-level decision-makers within target accounts. ● Execute multi-channel outbound campaigns through cold calls, emails, LinkedIn outreach, referrals, and other prospecting channels. ● Generate qualified meetings and sales opportunities for the sales team. ● Build and maintain a healthy pipeline of prospects across assigned industries and territories. ● Consistently achieve outbound activity, meeting-generation, and opportunity-creation targets. ● Contribute directly to pipeline creation through strategic prospecting and account penetration. 2. Account Research & Targeting ● Research targets companies and key stakeholders across Healthcare, Retail, Manufacturing, and Technology sectors. ● Identify buying signals such as leadership changes, funding rounds, digital transformation initiatives, acquisitions, technology investments, and expansion activities. ● Develop and maintain high-quality prospect lists using LinkedIn Sales Navigator, Apollo, ZoomInfo, and other sales intelligence platforms. ● Prioritize accounts based on ICP fit, buying intent, business relevance, and opportunity potential. ● Conduct detailed account research to improve personalization and conversion rates. 3. Outreach Strategy & Personalization ● Craft personalized outreach messaging tailored to executive-level decision-makers. ● Design, execute, and optimize multi-touch outbound sequences across email, phone, and LinkedIn. ● Conduct A/B testing on messaging, subject lines, call scripts, and outreach cadences. ● Continuously refine prospecting strategies to improve response rates, meetings booked, and pipeline contribution. ● Leverage account insights and buyer intelligence to increase engagement and conversion effectiveness. 4. CRM Management & Reporting ● Maintain accurate prospect, account, and activity data within CRM systems. ● Track and report key outbound metrics including outreach volume, response rates, meetings booked, opportunities created, and pipeline contribution. ● Ensure data hygiene and compliance with CRM processes. ● Manage prospect lifecycle tracking and maintain accurate pipeline visibility. ● Provide regular performance updates and actionable insights to sales leadership. 5. Collaboration & Market Intelligence ● Partner with Sales, Pre-Sales, and Solutions teams to understand target markets, offerings, and value propositions. ● Ensure seamless handoff of qualified opportunities to the sales team. ● Share prospect feedback, market insights, and competitive intelligence. ● Collaborate on account-based prospecting and strategic outreach initiatives. ● Contribute to continuous improvement of outbound processes, messaging, and campaign effectiveness.

Qualifications & Experience: ● Bachelor’s Degree in Business, Marketing, Communications or a related field. ● 10–15 years of relevant experience in B2B outbound lead generation, sales development, business development, demand generation or outbound prospecting. ● Demonstrated experience leading outbound lead-generation strategies and driving measurable pipeline growth in the US market. ● Strong track record of generating qualified meetings and sales opportunities through cold outreach. ● Experience managing or mentoring teams, setting KPIs and driving performance against lead-generation targets. ● Strong hands-on understanding of US market prospecting and engagement with US-based decision-makers. ● Mandatory experience in technology products, technology services, SaaS, IT services, digital transformation, consulting services or enterprise software. ● Experience targeting enterprise and mid-market organisations and engaging senior executive stakeholders. ● Proven ability to build scalable outbound processes, optimise campaigns and improve lead-to-opportunity conversion. ● Excellent English communication, stakeholder management and analytical skills. Skills & Competencies: ● Outbound Lead-Generation Strategy ● B2B Sales Development & Pipeline Generation ● US Market Prospecting ● Enterprise Account Targeting & ICP Development ● Cold Calling, Email Outreach & LinkedIn Prospecting ● Executive-Level Engagement ● Account-Based Prospecting (ABM) ● LinkedIn Sales Navigator, Apollo & ZoomInfo ● CRM Management & Sales Intelligence Tools ● Campaign Strategy & Outreach Optimisation ● Lead Qualification & Opportunity Creation ● Team Leadership, Coaching & Performance Management ● KPI Development, Reporting & Data Analysis ● Pipeline Tracking & Conversion Optimisation ● Market Intelligence & Competitive Analysis ● Cross-Functional Collaboration & Stakeholder Management.

You must take the necessary steps to safeguard the integrity, security, and confidentiality of shared confidential information.

Please share your cvs to Harish Karthik on talent@hurix.com