Hurix Digital Partners with Leading Automotive Retailer to Drive 45% Growth in Online Sales Through Smart UX Initiatives

Mumbai, Maharashtra, India — Hurix Digital, a global leader in digital content and technology solutions, has successfully partnered with a leading automotive retailer to deliver a 45% increase in online sales through an end-to-end UX transformation. The project redefined the client’s digital storefront, aligning it with their premium brand positioning and ensuring seamless customer experiences across devices.

The client, a well-established automotive retailer specializing in premium vehicle parts, performance accessories, and certified pre-owned luxury cars, serves both B2C customers and B2B dealerships. Despite a strong reputation and steady web traffic, their digital platform was underperforming. High bounce rates, poor mobile usability, outdated design, and a 70%+ cart abandonment rate highlighted a growing gap between customer expectations and their online experience.

Hurix Digital filled that gap. Using deep analytics, customer insights, and data-driven design, the team modernized navigation, simplified the checkout process, added personalized recommendations, and created a mobile-first design system. Each phase of the transformation was tested with usability testing and A/B experiments to ensure measurable business results.

These results were game-changing. In just 12 months, online sales skyrocketed by 45%, conversion rates jumped by 38%, and mobile sales rose by 55%. Cart abandonment rates dropped by 30%, and overall customer engagement got a boost with a 25% lower bounce rate and a 40% increase in the average time spent on site. What’s more, Net Promoter Score (NPS) saw a 20-point gain, and support calls about navigation and usability issues fell by 18%, highlighting the platform’s enhanced usability and customer satisfaction.

“Before Hurix, our website was holding us back,” said a Spokesperson for the Automotive Retailer. “Their data-driven approach re-engineered the customer journey from end to end. The results speak for themselves…higher conversions, happier customers, and a future-ready platform.”

Subrat Mohanty, CEO of Hurix Digital, added, “We believe that great user experience is the foundation of digital growth. By putting customers at the center of the redesign, we helped our client unlock the full potential of their online business. This success reaffirms how UX-led transformation can directly drive revenue and strengthen brand trust.”

About Hurix Digital

Hurix Digital is transforming how digital content is experienced globally. With 25+ years of experience innovating digital publishing technology, Hurix Digital powers business agility for leading publishers and corporate organizations globally with our mobility and digital content solutions. More than 15 million users across 42+ countries in 20+ languages experience Hurix Digital daily.

Hurix Digital works with customers worldwide to design & develop digital learning & content solutions for the 21st-century learner. An end-to-end digital content solution provider, they create, publish, and distribute engaging digital content across traditional and newer mobile platforms, formats, and devices. They offer a wide range of eLearning services and technology solutions, making them the ideal destination from design to delivery of digital content.